Apple Time Machine saved my life!!!

Anyone who knows me, knows that I’m a big fan of Apple products but that ‘loyalty’ was momentarily tested over the past few days after suffering a hard drive failure in my iMac.

So what happened?
4.20pm on Sunday 11th April 2010 (ah yes I remember it well) I was finishing recording a video on ‘content aware scaling’ when all of a sudden my iMac refused to respond. No mouse movement, no sound, no ability to restart…nothing, so as you can imagine, having never suffered so much as a hiccup over the last 6 years of using Apple a mild panic began to set in. More so, when I forced a ‘shut down’ and then when I turned the iMac on again all I was presented with was the following symbol on the screen:

So it’s Sunday and the Apple Support Centre is closed and I’m unable to do anything. Well, when I say anything we do have an old(ish) Mac Book which is used mainly by Mrs D but this isn’t anywhere near as high spec’ as the the iMac nor does it have any of the editing software etc that I use on a regular basis. Anyway having learned I can swear fluently in a foreign language I eventually counted to 10, took stock of the situation and accepted that nothing more could be done until the following morning when at 8am the Apple Support Centre would re-open.

Monday morning I’m on the phone from 7.59am onwards to be first in the cue and managed to speak to an Apple Rep by the name of Dominic who despite being unable to resolve the issue after some 30 minutes or so, was incredibly patient and went a long way to helping me ‘relax’ about the whole situation; not an easy thing to do when I realised that before the ‘crash’ I’d imported 7Gb of images from a client shoot, formatted the memory cards but hadn’t got round to backing them up onto another drive.

The iMac ended up being sent to the Apple Hospital where it remained for some 9 days which felt like an eternity as all I kept thinking about was the 7Gb of image files I had potentially lost. Day to day running of the business was carried out using the MacBook and my iPhone, which despite not being ideal was a ‘god send’. Oh incidentally, the only calendar I had was on my iPhone as I’d left a tick out of the box on my mobileme account which meant my iCal Calendar hadn’t been syncing and neither had my contacts; yeah I know…My name’s Glyn and I’m a numpty:)

So, 9 days later I get the iMac back fitted with a new hard drive but disaster!!!! The service guys had been unable to recover any data off the old one. Now at that moment I could have very nearly lost it, and I mean lost it however…this is where Apple Time Machine Saved my life and what happened next has, if there had ever been a minuscule amount of doubt before, sold me completely 110% on Apple.

For any of you out there who are using Apple Computers but aren’t making use of the Time Machine utility that first appeared in Mac OSX 10.5 Leopard, then I strongly advise you take a good look at it. In a word it is incredible! Time Machine backs up the entrire contents of your computer every hour on the hour and does so continuously without you even noticing it; but it’s so much more than that. The ability to recover anything (files, emails etc…) going back months and months at the click of a button is just the start.

What I didn’t realise about Time Machine was that it also does a backup of your Settings, Applications, User Details, Layout Preferences…the whole lot. What this meant was that all I had to do was tell Time Machine to return my iMac to exactly how it was before anything happened, and that’s exactly what it did. Unbelievable!!! And so incredibly easy to do.

What to do:
Getting Time Machine to restore your Mac to it’s pre ‘crash’ state couldn’t be easier. Taken directly from Apple’s own support pages here’s what you do:

• Connect your Time Machine backup disk to your computer.
• Insert your Mac OS X Install disk, and double-click the Install Mac OS X icon.
• In the Restore Your System dialog, click Continue.
• Select your Time Machine backup volume.
• Select the Time Machine backup you want to restore.
• Follow the onscreen instructions.

The Future:
Before this ‘incident’ I actually thought I had my ‘Backup’ Workflow pretty much sorted but clearly there was room for improvement. We’ve since ordered a new 17″ MacBook Pro along with the Apple 24″ HD Widescreen Display for editing and working in the studio and the iMac will now replace the old MacBook and be used for invoicing, accounting and general day to day business activities.

A new Drobo FS is on it’s way so that both machines can ‘Backup’ over a network. If you’ve not heard of a Drobo it’s basically a Robotic Unit that can hold a number of hard drives. The Drobo constantly monitors the health of each drive and if it notices any problems then all the data is taken off the troublesome drive and spread across the others automatically. You can read alot more information and watch demo videos on the Drobo at the manufacturer’s website.

I always remember what Scott Kelby said a while back when we was talking about the importance of having an effective ‘Backup Workflow’:

“Hard Drives are always in one of two conditions: 1) Crashed and 2) About to Crash”

So what’s your Backup Workflow? What do you do or use to minimise the risk of losing that all important data? Is there a Windows alternative to Time Machine?

Had any ‘heart stopping’ moments when you’re hard drive has crashed and you’ve lost everything? What do you do now that’s different?

Having an effective ‘Backup Workflow’ is incredibly important so if you have any suggestions or ideas on what you do or best practices then why not share them here in the comments section below? It would be great to ‘hear’ your thoughts on this topic because I’m sure there’s plenty of us out there always looking at new ways to do things or hear of other useful kit or software that can help.

Anyway, thankfully this time it was a happy ending with a fully restored iMac and no data loss.
Speak soon:)

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May 24, 2010 - 3:15 pm

Quoc Huy - Another great find.
Are you using TM to backup your LR catalog file? It can be really greedy as at each backup from TM your catalog file has lot of chance to have changes and thus TM will create a new copy of the file in backup. If you have a catalog of several GB, your TM will grow very quickly.

A good thing is to use LR own backup system onto a separate drive.

But if with all backup possible you got in my situation with a corrupted catalog and backup due to power outage, this following tutorial might save your life:
http://www.jjbrothers.net/blog/entry/13#add-13

May 17, 2010 - 5:38 pm

Ian Mitchell - Hi, interesting blog and post!

How are you getting on with the drob? I was looking at getting a drobo myself, but, without wanting to scare the hell out of you, I came across this review

http://www.stolensnapshots.com/dontdodrobo

as well as many other horror stories. Hows yours holding up?

Ian

April 24, 2010 - 10:25 am

Glyn - David, it was such an incredible relief when it all came back unscathed; I’m sure what little hair I do have went a lighter shade of grey over the last few days :)
Nothing worse than losing those all important photographs especially of those dear to us so I’m glad to hear too that you got yours back.

All the best to you.

April 24, 2010 - 10:21 am

Glyn - Huy, it was such a relief when TM did it’s thing I can tell you :)
Thanks for the tip; I’ll definitely be doing that from now on.

Cheers.

April 23, 2010 - 9:22 pm

David Kelly - Glynn, I’m really glad you got things sorted. Not being a ‘pro’ I haven’t had quite the same ‘heart in throat’ moment and the possible financial consequences, but had a scare recently when I lost a load of images on my hard drive. After a few choice AngloSaxon words repeatedly used for sometime (the thought of losing the photos I’ve taken over the first 3 years of my little boy’s life was gut wrenching), I managed to get the missing files from a previous back-up to my WD MyBook harddrive and normal services resumed within a few hours.

April 23, 2010 - 8:51 pm

Quoc Huy - I’m glad you recovered it all.
One good thing to do with TM is after loading your images or finishing an important work, right click on the TM on the top bar and then on “Back Up Now”.

Also this tool is interesting for recovery and making non bootable disks boot again:
http://www.cgsecurity.org/wiki/TestDisk

April 23, 2010 - 7:10 pm

Glyn - Hi Jon.
To answer your question, i would definitely recommend Apple. It’s not a ‘snob’ thing or anything like that, it’s quite simply because it does everything I want with the minimum of fuss. Sure, I had a HD failure but that’s always gonna happen Apple, PC whatever…it’s a moving part and that’s what happens. As for the Apple OS it’s faultless. Like I said, I’ve never had so much as a hiccup in 6 years, no freezing, no stalling, no crashes nothing and each Mac I’ve had is as quick as the day I got it.

Love ‘em :)

April 23, 2010 - 7:07 pm

Glyn - Rick I think from now on I too will be a ‘Backup Whore’. Thankfully this time Apple & Time Machine looked after me well and truly. i’m still in awe at how good it is…thankfully :)

April 23, 2010 - 4:14 pm

Jon Watkiss - Every shoot gets burnt to disks in RAW and processed versions before I delete them from my memory card, need to get a couple of external HDD’s as a work unit for editing work, one ghosting the other… after your ‘near death experience’ would you recommend Apple to a friend?!?!

Looking at getting a new computer soon and, after reading this, I’m thinking of coming to the ‘Dark side’ ;^)

April 22, 2010 - 3:26 pm

Rick Wenner - Great post here Glyn. Sometimes we need to learn from others who have gone through hell and back. Sorry to hear about your problems but who knows how long it would have taken to get the Drobo and solidify your backing up process.

I am a backup whore. LOL. I have at least 4-5 backups of every single file that are all stored on different hard drives and DVD’s. I use a Drobo and LaCie for external hard drives and am happy with them both. What I really should be doing is storing files off site for extra peace of mind.

Best,
Rick.

April 22, 2010 - 2:43 pm

Glyn - Definitely worth the investment Noel for the peace of mind.

Cheers for stopping by.

April 22, 2010 - 1:34 pm

Noel - I wish they had this for PC’s I think I shall invest in the Drobo’s. Very interesting and witty post as always, Glyn!

best of luck, Noel

April 22, 2010 - 10:17 am

Andre - Glad you got your life back! :)

Another “What on earth! How’d that happen??” use-case for Time Machine:
Take two folks, with two Mac’s who for *whatever* reason, want to swap machines.
(MacBook Air and MacBook Pro)
Arrive at appointed place, with TM backups for each machine.
Start the process. Have coffee. Have another coffee. Chat.
Just 40 (!!!) mins later, pay for coffee, leave, with machines FULLY swapped.
Apps, settings, data, EVERYTHING! The whole nine yards!
Open iTunes. Kept.my.place.in.the.podcast.I.was.listening.to.
*sigh*

Don’t try this with two Windows machines, kids….
=)

April 22, 2010 - 9:44 am

Glyn - Hi Keith. Having two locations where you store backups is certainly a good idea cos like you say…you just never know.

I notice now that Apple are giving upgrade options on new machines to Solid State HD’s so no moving parts which I’m guessing will mean less chance of any failure/crash. At the moment though they are quite pricey ie for a 512GB HD you’re looking at £1100.

Having Time Machine certainly helps to alleviate the worry so with the added Drobo I’m expecting to sleep through the night without the need for Nytol…lol

Thanks for dropping by and taking the time to comment.

See you on the 8th at the tester Workshop :)

April 22, 2010 - 8:31 am

Keith - That empty feeling when and HD fails is like a feeling of death, no going back, only those that have experienced an HD failure know what it’s like.
After the wedding shoots we have a double backup routine and at two different locations because you just cannot afford to take chances.
No such problems when film was king was there, just stick the negs in a draw untill you needed them.

April 22, 2010 - 8:13 am

Glyn - Totally with you Darren; I’ve lost count how many times TM has helped me out but this time was just unreal. Never knew it took a snap shot of the entire system but my god am I glad it does.

The Drobo is definitely the next step. The added security knowing it monitors the health of the hard drives is just too good to resist after going through this episode.

Cheers mate and thanks for dropping by.

April 22, 2010 - 7:45 am

Darren Newbery - Great post Glynn, the Time Machine setup is just amazing. It’s saved my hind a few times, and can’t imagine not working with it now… The drobo system has got to be the next backup purchase though. Peace of mind like that is priceless!

April 22, 2010 - 7:34 am

Glyn - It’s a utility built into the Mac OS mate so all you need to do is buy an external HD. Huge relief seeing it work I can tell you.

April 22, 2010 - 7:26 am

Mike - WOW, now that IS very impressive.

Not being a Mac user, is this a service you pay for etc or is part of the service they provide anyway??

Guest Post: ‘Vik Moreno as James Bond’

Over the coming months I’m real excited about some of the well known Photographers that are going to be appearing here as Guests on the blog to give all sorts of advice, hints, tips and insights. That being said, it’s always been my intention to use the ‘Monthly Guest Blogger’ Post to also introduce you to photographers that you may never have heard; Professional and keen amateur.

I’m a big believer that everyone, regardless of skill level has something to offer or to ‘bring to the party’. None of us know it all and I think the day we believe we do is the day that we become complacent, our work suffers and we enter the slippery slope to arrogance.

Now despite the fact that we’ve already had a great Monthly Guest Post in April by Rick Wenner, I didn’t want to delay sharing this post with you put together by Quoc-Huy Nguyen Dinh; a very talented London based Photographer I’ve got to know through Twitter…

As a lot of photographers I didn’t know that Twitter would change the way I communicate my photography to the world. It is a collaboration tool where you can gather the skills you need from local or remote talents. This is where I met Glyn who was looking for guest bloggers for his website and invited me to write about my recent shots “Vik Moreno as James Bond”.

First, I would like to introduce myself. My name is Quoc-Huy NGUYEN DINH, but everyone call me Huy. I’m Vietnamese of french nationality and now living in London since 2006. I’m a portrait photographer based in Ealing. My photography path started with concerts and gigs when I still was in France, then I got more interested into portraiture after my move to London. The most important change in my photography work is the day I started to learn off-camera flash. What a really fantastic discovery! My Nikon SB-900 and SB-600 are now my own available light, always ready to help me out whenever they are needed.

Several months ago, I met a gentleman asking me to take a portrait for him and his family. I went to his place for the photoshoot and soon discover he was a former UK spy. I was really surprised because the only spies I’ve seen are in the movies. Another surprise (although I should have expected it) is that he just looks like me and you, not the sexy and charming Roger Moore or Sean Connery. But if you think a bit, then it is not surprising as a good spy needs to travel incognito so looking like everybody is how they should be.

This is when my project, code name “Project S”, started to build up in my already busy little head. I want to show the contrast between Hollywood spies and reality spies. Recently, my project got me the cover and a 4 page article in Eye Spy Magazine, a specialist magazine dedicated to espionage and intelligence.

My first photograph for “Project S” is the one above: “Vik Moreno as James Bond”.

I was lucky to have met Vik Moreno at one of the London Strobist meetup group’s event. For a little while, I was preparing my project and trying to find the idea, the model, the location that would suit the first shot. And there we go, I went to the group’s event organized in “Life Club” a night club in Vauxhall. We were something like 16 photographers and 8 models, if memory serves. So I started to shoot solo as a warm up when my buddy Tim Saunders was taking some shots of Vik at the bar. Wandering around after my first victim was shot (not to death…) I was attracted by Tim’s work and having moved to his position, I had a vision. Vik with his suit and watch was just matching the image of the James Bond I had in mind. So I asked Tim’s if I could join him and modify the 2 lights setup he was using by adding my own strobes. Then directing Vik to try to get a facial expression that is saying: “I’m sexy, charming and confident”.

Before going into details on the lighting setup, here is the setup shot:

Now to help visualizing my explanation here is the lighting diagram:

Taking photographs in a very low light location such as a night club during the day is quite a challenge. First you have to deal with all the stuffs they have in the background and clear up the space, then you have to deal with the lack of light in the location and also avoid including not sexy lights that were on. To get the shot I wanted, I needed to show the model in an environment that looks like it could be a scene from a James Bond movie, maybe a Casino or something.

The Ambiance
In order to get what I wanted, I actually had to neutralize all ambient light coming from the artificial light sources in the room, it was fairly easy as they were pretty weak. Having my Nikon D300 with a 105mm micro lens at f/10, ISO 100 was enough. The shutter speed wasn’t important and any speed faster than a second was fine and the image still sharp thanks for the freezing property of a flash pulse.

The Fill Light
It is greatly advised to start exposing your lights one by one and one good way to start is with the fill light. Getting the fill light right means you have set your shadows to their darkest level maintaining all the details where you want them to be. For my fill light, I used a hot shoe softbox at camera left with an SB-800 in it. The SB-800 was set to remote CLS in manual and group B. I started to take some test shots until I was happy with my histogram and how the shadows look like: until I got details without revealing too much. I tweaked the results by upping or lowering the flashgun’s output power never changing my camera’s settings. I used the softbox as a fill light for its wrapping property and because I wanted to reduce the contrast that will be created by my harsh key light and rim lights.

The Key Light
Switching my fill light off, I then set an SB-900 at camera right set to remote CLS in manual, group A. It was mounted with a grid spot, the grid would create a very tight beam of harsh light allowing me to light just the model’s face leaving all the rest of the scene for the other flashguns to work with. My key light was very harsh and created deep shadows on Vik’s face, in couple of test shots I managed to find the best position and angle for the SB-900 by assessing the position and direction of the shadows. Then I switched the fill light back on and started to expose for the key light with some more test shots and tweaking of the flashgun’s output power.

Rim Lights
With my fill and key lights, I could have stopped there and take some good shots. As they were pointing towards the back wall, I already got my ambiance, and although it was already detaching the model from the background, Vik’s hair and suit was a bit lost in the darkness. The solution was then to use some hair lights and rim lights. Another SB-800 and SB-600 were used for this effect. Having both of them behind Vik and high pointing down, they were doing double duty lighting both his hair and body. Having not brought any gobo or snoot with me I had to position them in such angle that they didn’t produce any lens flare. Because my Nikon D300′s popup flash can’t trigger more than 2 groups in CLS, my only way to control the two rim lights was to set them to group B (as I preferred more control on the group A for my key light) and move them closer or farther away from the model.

Ready? Steady? Shoot!
That’s it, got all the light right. Now it’s time for the shoot baby! This is where you need to make the model feel comfortable and direct him/her to get the pose and expression needed to get your mental visualization of the final image. Tim and I took lots of shots until we are both happy with what we got. We tried to add a 5th light coming straight behind Vik’s head but I found the halo around his hair a bit too much for this shot, I liked the results from the two rim lights as they were revealing his hair without distracting.

Also helped giving interest to the shot was the reflective surface of the bar, and Vik’s watch. It could have hidden a mini video camera, a laser beam or whatever gadget out from Q’s brain.

This James Bond portrait is one of my favorites out of my popular photographs, when looking at it, I’m happy to see how my lighting skills have evolved, giving me more confidence. Now having Glyn inviting me as a guest blogger to talk about this image is even more encouraging and gratifying. Thanks mate.

* You can see more of Huy’s work over on his website: www.qhphotography.com and for those of you into the Social Networking scene, here’s link to Huy’s Twitter Page: www.twitter.com/qhphotography

* If you’ve any questions or comments for Huy, or just want to ‘share the love’ please post them in the comments section below where I’m sure Huy’s waiting with fingers poised at the keyboard:)


April 19, 2010 - 7:07 pm

Keith - i’m with you on that Huy

April 19, 2010 - 5:44 pm

Noel - Huy, no I am afraid I won’t be able to make it to the Strobist seminars, but it would be good to meet up sometime, maybe have a beer and drag Glyn along…

Noel

April 19, 2010 - 11:55 am

Huy - Thanks for the nice comments guys.

@Keith, we are now in a new era where giving is also a way of receiving and I also have received a lot from other photographers so contributing back to the community is natural.

@Noel, are you going to DH one this year? He’ll be coming at the end of May.

April 19, 2010 - 10:14 am

Noel - Huy, great post and a fantastic shot, the light is fantastic and a real ‘film noir’ look. I think we might have met when David Hobby came over in December a few years ago…? Anyway brilliant shot and thanks for sharing,

Best of luck,
Noel

April 18, 2010 - 8:04 pm

Keith - Great write up by Huy, all that information shared, there used to be a time when a photographer would never have shared his methods like that. I have been on a few Strobist meets with Huy and he is a very nice guy.

Caroline Yandell: Photo Shoot and Technique

As a rule I’m generally someone who prefers to photograph ‘on location’ for a whole host of reasons; variety of locations, the challenge (and that’s not just with the weather) and the fact that it’s ‘free’ to name a few. However, I’ve been finding myself spending time in the studio alot more lately and I’m kind of beginning to get a real kick out of it. Not having to contend with the usual weather challenges here in the UK and security guards who seem to appear from nowhere the studio is a great place to slow down and experiment with different lighting set ups; after all the studio is a blank canvas so the only limitation is your imagination (and lighting skills of course).

Last week I was photographing Caroline Yandell in the studio. I’ve worked quite a lot with Caroline over the past few months on portfolio shoots and also during the ‘tester’ workshops I’ve been running so this particular shoot was more of a ‘thank you’ to Caroline so that we could put together some photographs she wanted for her own use.

Now despite having my own particular kind of style, weeks before we get together I always ask models/clients to start putting together a collection of photographs that they see and really like the look and feel of. This helps me to get an idea of what ‘feel’ they’re looking for and the photographs could be from anywhere; magazines, newspapers, on the internet or even billboards.

I’ve done this for quite some time now and I find it a big help in keeping the dreaded ‘Mind Blank’ at bay. I’ll generally ask the model/client to bombard me with emails containing samples of the images they’ve found; the more I get the better.

Just a thought…What kind of things do you ask of your client/model to prepare for a photo shoot?

Despite being in the studio and having all manner of lights and modifiers available I decided to restrict myself to use only what I would be during the Workshops ie Nikon Speedlights, Reflective/Shoot Thru Umbrella, Lastolite Ezy Box and Honl Speed Grids. Why? Well my thinking behind this is that not everyone who comes along to a workshop will have access to, or be able to afford Elinchrom Lighting, Octabanks and so on so if I use them during a workshop how can attendees replicate the shots once they leave? Also, I’m a big advocate of Zack Arias‘ philosophy in using a piece of kit over and over until you know it’s limitations; then and only then invest in another modifier/piece of kit.

All of the photos included in this post were made using a single Nikon SB800 Speedlight and either a 60″ Reflective/Shoot Thru umbrella or the Lastolite Ezybox. With regards to lens choice, I was using the Nikon f/2.8 70-200mm and the Nikon f/1.4 85mm (definitely my favourite lens).

Being in the studio meant I didn’t use Pocket Wizards to trigger the flash but made use of the Nikon CLS (Creative Lighting System) with the SU800 controller on the hotshoe of my D3. The backdrop we were using was a white seamless but opted to make it shades of grey simply by altering Caroline’s and the lights position in relation to it ie the closer to the wall the more light would spill onto it and the brighter it would become and vice verse ~ Inverse Square Law in it’s simplest terms:)

Now here’s a thing…all the full length shots where you can see some ‘dead space’ to the side of Caroline were taken using my Nikon f/2.8 70-200mm lens which may initially make you think that I was in one heck of a big studio; but that certainly wasn’t the case. Wherever possible I’ll always photograph a subject so that they pretty much fill the frame; that way the sensor in my camera is being used to capture all the important detail as opposed to lots of empty space.

The ‘dead space’ in this series of shots was added later in ‘Post’ using a technique in Photoshop CS4 called ‘Content Aware Scaling’. This is a technique that I make use of quite often but have never really heard it talked about since it was introduced. So, because of this I’ve recorded a short video tutorial to show you how I use Content Aware Scaling in my editing and I’ll be posting it up here on the blog and my YouTube Page for you in the next couple of days. I just need to add some ‘text’ into the video which won’t take too long and then it will be ready for you to take a look at and maybe make use of.

In the meantime if you’ve got any thoughts, comments or questions then please feel free to post them in the comments section below; it’s always great to ‘hear’ what you have to say and I’ll do my best to reply to you as soon as I can.

In the meantime,
Enjoy:)

April 16, 2010 - 12:08 pm

Glyn - Yeah there’s a heck of alot of good stuff coming in CS5; can’t wait to get hold of the full release version now :)

April 15, 2010 - 3:20 pm

Darren House - Have you seen the new content aware prush etc in CS5 very clever!

Been watching the creative live feeds on InDesign and Photoshop very clever stuff!

April 10, 2010 - 12:12 pm

Glyn - Mike, great to hear from you as always.

Yeah I know what you mean re the poses. I find the ‘brain storming’ really helps; once we get a feel for what’s wanted the poses tend to just evolve. Mind you, music blasting out from the iPhone dock tends to help quite alot too :)

Video will be posted at the latest by tomorrow evening mate. Just gonna be making the most of this sun whilst it’s showing itself.

Have a great weekend.

April 10, 2010 - 8:57 am

Mike - Nice series of images and I like the idea of getting the client to provide some images as a guide. It can be quite difficult for us to know all the various poses. I usually have a ton of images on my iPhone that I have as reference for each discipline ie wedding, engagement, portrait, kids & newborn

Cant wait to see the video too for the content scaling as its something I have never used before.

Keep the posts coming matey, loving them big time!!

April 10, 2010 - 6:14 am

Glyn - Cheers Noel and yeah, see you next Sunday if not before :)

April 10, 2010 - 6:13 am

Glyn - Thanks Keith. Video will definitely be posted on t’internet this weekend :)

April 10, 2010 - 6:13 am

Glyn - @Jason….Great to hear from you mate…how’s things? Thanks for the ‘heads up’ re Tumblr; it’s not something I’d even considered, but it makes perfect sense. Think I’ll be taking a closer look at that today….anything to reduce the ‘inbox’ has gotta be a good thing.

Cheers,
Glyn

April 10, 2010 - 6:10 am

Glyn - @Tim…Thanks for that mate. The video will definitely be up this weekend, but I’d be real interested to see where it fits into your editing.

Same to you mate; have a great weekend & speak soon,
Glyn :)

April 10, 2010 - 6:08 am

Glyn - John, CS5 is gonna totally ‘kick the ball out of the park’ … have you signed up for the launch on Monday?

April 9, 2010 - 11:06 pm

Noel - Great post Glyn – I really can’t wait to get into the studio now!!!

all the best mate,
Noel

April 9, 2010 - 9:55 pm

Keith - another good post Glyn and nice set of images, love the 5th, keep going back to it, looking forward to the vids on YTube

April 9, 2010 - 7:14 pm

JJPare - Great post, Glyn.
As for communicating inspiration with the client, I use Tumblr to create a ‘mood board’ for upcoming shoots. For each shoot I can just add a new blog to my account. And it’s dead simple to post pics to it. That gives myself and the client a good starting point to work from, and an easily accessible reference for us both (rather than having to pick back through my inbox).

April 9, 2010 - 7:10 pm

tim wallace - Nice post as always Glyn, content aware scaling is indeed a very handy tool for some of us and I’ll look forward to the video.
Have a good weekend mate
Tim

April 9, 2010 - 6:53 pm

John Shim - Awesome. Thanks for the tips. I don’t have CS4 but plan on getting CS5.

Are you thinking of the future?

Ok firstly I just want to tell you that from this day forward the URL (web address) for my blog is as above (www.glyndewis.com)

So why the change from blog.glyndewis.com?
Well there’s a couple of reasons really:

1. blog.glyndewis.com was a ‘sort of’ subdomain and whereas it seemed to work fine ‘above the water’ it was a different story ‘beneath’ in that it was causing a few technical glitches that some of you who have been viewing the blog over the past few days may have experienced. Anyway, despite this at first being a bit of a ‘pain’ to say the least, I’m reminded of the saying ‘Everything happens for a reason’, which leads me onto…

2. Looking into the near future, my Workshop will be going ‘live’. Now for some time I’ve been calling the workshops ‘InSight’ but after much deliberation and hair pulling (well, what I have left anyway) I’m going to be expanding the ‘Glyn Dewis’ brand.

What do I mean?
Well, in short the workshops will be called simply ‘Glyn Dewis Workshops’. Over time I’ll plan to add other workshops which could include more specific topics but all of them will fall under the ‘umbrella’ of ‘Glyn Dewis Workshops’.

URL’s (web addresses) now and in the future:

Main website: www.glyndewis.com
Blog: www.glyndewis.com
Workshops (will be): www.glyndewisworkshops.com

… and so it goes on.

So what are your plans for the future?
With all this talk of the future, what are you planning? Have you thought about your brand and how you’d like to expand it? If you were going to run a workshop what would you call it? Would you give it a completely different name to your main site like for example Zack Arias has with his ‘OneLight’ brand or would you form it as part of your main domain name such as David E Jackson has with www.davidejackson.com/workshops.  Is there a particular reason you’re going a certain route with your branding?

I’d love to ‘hear’ your thoughts on this so please share them in the comments section below? Got any hints, tips, advice you could pass on with regards branding or maybe even some ‘good news’ stories about decisions you’ve made in the past regarding this? … why not share them with us all?

Thanks:)

April 16, 2010 - 12:07 pm

Glyn - Hey Darren, thanks so much for the comment about the branding. Getting the right balance between business and friendly is obviously real important so the fact that you’ve mentioned that is real good to hear.

Definitely up for meeting soon mate; a beer sounds good to me :)

April 15, 2010 - 3:17 pm

Darren House - Hi Glyn

Yes totally agree with the whole Branding/Blog/Website theme.

In fact looking at the whole package it is amazingly professional and has a huge corporate feel to it but also a friendly more personal look.

That I would say is exceptional in terms of marketing.

We’ll have to meet up again very soon and i owe you a beer!

April 8, 2010 - 9:13 pm

Glyn - Hey Rick, great to hear from you mate.

Yeah the whole branding thing is definitely a ‘headache’ but so incredibly important. I’m real happy now that I know the way I’m heading but yeah I do agree with you about the name InSight Workshops; it does have a good sound to it. However, there are other things out there on google with the same name (non photog related) already using the name so probably just awell to move on.

Take care out there Buddy,
Speak soon,
Glyn

ps> Definitely up for that pint. Would be a good gathering what with you, me, Nick and Zack….how cool would that be :)

April 8, 2010 - 3:04 pm

Rick Wenner - Hey Glyn,
I can definitely relate to the dilemma/confusion/frustration of branding. It’s a pain in the ass but I think you’re on the right track by deciding to go with Glyn Dewis ____. I’d agree that people will remember your name and then associate it with all the other things that you will be doing (blog, workshop, etc). Although I really like the name “InSight Workshops” I just think it’s better to have your name associated with your workshop instead (I’m stealing that name by the way…haha).
Rick.

PS :: Nick & Glyn…how about that pint?! :)

April 8, 2010 - 1:00 pm

Glyn - Cheers Noel. This is exactly how I want to progress things so thanks for confirming my thoughts.
Look forward to catching up soon,
All the best to you,
Glyn

April 8, 2010 - 12:36 pm

Noel - Hey Glyn, insight…ful post as it were. I for one would keep the name so as has been discussed Glyn Dewis is synonymous (sp?)with all the services you offer, that backed up the the ‘G’ logo is a winner.

The workshops can still be called whatever you want, but the url would be the glyndewisworkshop one and so on.

take care,
Noel

April 8, 2010 - 12:36 pm

Noel - Hey Glyn, insight…ful post as it were. I for one would keep the name so as has been discussed Glyn Dewis is synonymous (sp?)with all the services you offer, that backed up the the ‘G’ logo is a winner.

The workshops can still be called whatever you want, but the url would be the glyndewisworkshop one and so on.

take care,
Noel

April 8, 2010 - 10:32 am

Glyn - Hi Dave,
Thanks so much for the comment; really appreciate and yep sure makes sense. When you mention about SEO, it was the books VisionMongers and Inbound Marketing (both fantastic books) that got me thinking seriously about this and to be honest having read them I think my mind was made up with how I wanted to go. Using Glyn Dewis as the main brand and then everything else off it is the advice that the pages in those books give and the comments from yourself and others re-inforce that.

I recently made the move from a blogger ‘blog’ where I had http://www.glyndewis.blogspot.com but have now as you know moved to WordPress where this http://www.glyndewisblog.com is. The advice for this move came from David DuChemin’s ‘VisionMongers’. The reason he gave is ‘why build up a following to a site that has the name of the provider amongst it, cos all you’re doing is adding to their popularity and main thing…Google rating/hit rate/popularity’ … or words to that effect anyway. Made sense to me so hence the move.

Dave, thanks again for dropping by and for taking the time out to leave a comment. It’s this kind of interaction/advice/sharing that I so love about writing a blog. I look forward to seeing you on the 8th May :)

All the very best to you, Glyn

April 8, 2010 - 10:25 am

Glyn - Hi Nick,

Great to hear from you mate. Yeah the dilemma of branding and what site names to use has been something bugging me for a while now, but thankfully the decision has been made :) I’m definitely going to be sticking with using my name and then everything else tags onto it (whatever it may be) ie Glyn Dewis Blog, Glyn Dewis Workshops etc….

Yeah I guess nickgammaphotographyblog.com is a bit too long. nickgamma.com is perfect in my opinion so maybe nickgamma.com/blog and so on… but then the dilemma you have is that, nickgamma.com already has a purpose. Not easy huh?

Whatever you decide, one thing is for sure….people will remember Nick Gamma!

Cheers, Glyn

ps> Now, about that pint :)

April 8, 2010 - 10:21 am

Glyn - @David…Thanks so much for the comment there mate; it all makes perfect sense. Yeah although I initially liked the name ‘InSight Workshops’ I’ve had a bit of a struggle accepting that I’ll keep it. I’m really liking the idea of everything being added to my name ie Glyn Dewis Workshops, Glyn Dewis this n’ that cos for one thing as Dave T says in a later comment, searching under Glyn Dewis will bring everything connected with that name attached (especially in the title). Also, if I’m honest it keeps things nice and simple.

whatever brand you’re trying to establish you want to give each customer such a great service that they want to come back to you again because of that experience

…couldn’t agree more with you on this one cos let’s face it, if you don’t give good service, good experience then your time is limited.

Thanks again for a great comment David,
I really do appreciate you taking the time.
Best wishes, Glyn

April 8, 2010 - 9:52 am

DaveT - Glyn,
I think you are on the right road by having a number of branches under one main heading i.e. ‘glyndewis.com’. My rationale is that you are fortunate to have a unique name, so it’s unlikely that there will be a number of other brands out there with a similar name. The same may not be true for ‘InSight’.

Another strength, is that having similar product names it is likely to improve SEO (Search Engine Optimisation) for your products. This is because when anyone searches for Glyn Dewis on Google it will probably pull up all your products on the one page, whereas a product such as ‘InSight’ might not get pulled up on the same page. This also means that if someone was looking at ‘photography workshops’ and came across your site listed on Google, they would also immediately see that you have other products to offer as well – increasing the advertising potential. It also shows that you are an established photographer, and perhaps reinforces the fact that you are a professional business person.

You have already established your photography services and so your name (brand) is already in the market place, therefore having ‘sub brands’ will IMHO get known quicker than if they were under a different heading.

Of course, there is a potential downside. By having the same brand name ‘Glyn Dewis’ for all the off shoots, any weakness in any one of the sub brands is likely to affect the others too, as it will be associated by name. But the reverse is equally true – the strength of one will be associated with all, and therefore positive outcomes from one sub brand will strengthen the position of the others :-)

Just my two pence worth, and hope it helps.

Dave

April 8, 2010 - 12:35 am

Nick Gamma - Glyn
I’m in the middle of redesigning my logo & site and developing a blog. Originally I was going to have a blog called Small Strobes (I own the domain). But have since thought to simply have it within my site. It would most likely be nickgammaphotography.com/blog. I like your direction on naming. Although nickgammaphotographyblog.com would be too long. I do also own http://www.nickgamma.com it’s my design site. I’m in the midst of changing that as well (flash… Bad…) don’t know maybe I should swap them and get nickgammadesign.com. Anyway I think using your name over and over is the way to go. Keeps your name out there. I think people will remember Glyn Dewis as well as Nick Gamma. Good luck!

April 7, 2010 - 9:40 pm

David Kelly - Glyn, building a brand is never an easy thing, especially in a competitive market, and trying to lay the foundations to get the best launchpad for your own business ventures I’m sure are not easy – I can empathise with your dilemma. It seems trivial but trying to decide on the name for ‘brand you’ isn’t easy. Whatever you come up with, I would say you really want to come up with some that you’re going to stick with, and not having to change further down to line. Some may see it as boring but IMHO putting your name down as the generic banner brand should help to establish you as an individual & the brand – the two become synonymous. It may take sometime for ‘brand you’ to be established but any subsequent sub-brands gain the kudos from the strength of ‘brand you’

I think the key point for any business these days is gaining customer advocacy – whatever brand you’re trying to establish you want to give each customer such a great service that they want to come back to you again because of that experience. Their advocacy will help to spread & establish ‘brand you – Glyn Dewis’ rather than just ‘InSight workshops’.

New ‘Tester’ Workshop – 8th May

First off I just want to say a HUGE thank you to Rick Wenner for being April’s Monthly Guest here on the blog and for writing a knockout post accompanied by some superb examples of his photography. Clearly Rick’s post was well received as some more of the posts below from Facebook prove:

“I like the pics alot. My fave is off the girl leaning back in the black leggins. I want a shot like that!!”

“Great blog and pics; top work”

“Love all of them…great work xx”

“So lovely and intriguing..lighting is perfect..wonderful”

… and so it goes on; nice one Rick!!!

Secondly, I’m holding another ‘tester’ Workshop but this time we’re going to be doing things a little different. The date for the diary is Saturday the 8th May 2010 and this time we’ll be working in the studio, out on location and also covering some editing techniques using both Adobe Photoshop Lightroom and Adobe Photoshop. I’m opening this up for 8 Photographers; free of charge for those who attend as the only payment I ask for is to see you walk away with images you wouldn’t have been able to achieve before coming along.

So, the lines are open! If you want to join me on what could possibly be the final ‘tester’ before we go live then get in touch by email or by leaving your details in the comment section below, but remember, spaces are limited to 8 Photographers.

Look forward to seeing you soon:)

*UPDATE: The ‘Tester’ Workshop is now full so keep checking back just in case I run another (you never know!)

April 9, 2010 - 11:56 am

Tom - Hmmm, sounds intriguing…

April 7, 2010 - 3:30 pm

Glyn - Hi Tom,
Apologies but the spaces filled real quick. I’m going to drop you an email with a suggestion :)
Cheers,
Glyn

April 7, 2010 - 3:26 pm

Tom - Sorry Glyn, any places left please?

April 6, 2010 - 11:01 pm

Glyn - Will do mate, cheers.

April 6, 2010 - 10:22 pm

Sean McCormack - Let me know how it goes. I might try that out too!

April 6, 2010 - 4:05 pm

Tom - Any places left? Please put my name down if so. Thanks!

April 5, 2010 - 10:57 pm

Simon - This sounds like a great idea, so just dropping by to see if I can also be on the list ;< )

cheers

Simon

April 5, 2010 - 10:32 pm

Sean Gannon - Gyln

Please include me if poss. Shame the last one didnt happen.

Sean

April 5, 2010 - 9:51 pm

Glyn - Hi David. The workshop tester will be in and around the Amersham, Buckinghamshire area and are aimed at those people who have a flash but never really known what they can do with it. We’ll be covering: natural light, creating a ‘look’ using off camera flash amongst other things. No previous experience in required. All I ask is that you know your way around your cameras menu so that you can put it into Manual, use exposure compensation etc… the rest we’ll be covering at the ‘tester’. It’ll be very relaxed and at a pace so that everyone ‘gets it’ and we make sure you leave having had that ‘ahhhh haaa’ moment…lol

April 5, 2010 - 9:46 pm

Glyn - Keith, no worries. You’re on the list :)

April 5, 2010 - 8:15 pm

Keith - Hi Glyn, i think you knew i was up for this, hope i make the list. Cheers Keith

April 5, 2010 - 7:26 pm

David Kelly - Hi Glyn. Your tester workshop sounds like a wonderful opportunity if slots are still available, but I’m wondering what level of photographer are the workshops aimed at and whereabouts is it based?
I’ve often wondered about attending workshops such as yours that are advertised in various mags but having no prior studio shooting experience I’d feel way out of my comfort zone. I have a hard time trying to direct my 4 year son for portraits, let alone a model :-)

April 5, 2010 - 7:02 pm

Noel Hannan - Hey Glyn, this sounds like a great tester – please add my name to the list! Also, congratulations on a fantastic post from Rick… get him over here to do a few shoots… Speak soon, Noel