Are you thinking of the future?

Written by: Glyn Dewis

Published: April 7, 2010

Category: General

Ok firstly I just want to tell you that from this day forward the URL (web address) for my blog is as above (www.www.glyndewis.com)

So why the change from blog.www.glyndewis.com?
Well there’s a couple of reasons really:

1. blog.www.glyndewis.com was a ‘sort of’ subdomain and whereas it seemed to work fine ‘above the water’ it was a different story ‘beneath’ in that it was causing a few technical glitches that some of you who have been viewing the blog over the past few days may have experienced. Anyway, despite this at first being a bit of a ‘pain’ to say the least, I’m reminded of the saying ‘Everything happens for a reason’, which leads me ontoโ€ฆ

2. Looking into the near future, my Workshop will be going ‘live’. Now for some time I’ve been calling the workshops ‘InSight’ but after much deliberation and hair pulling (well, what I have left anyway) I’m going to be expanding the ‘Glyn Dewis’ brand.

What do I mean?
Well, in short the workshops will be called simply ‘Glyn Dewis Workshops’. Over time I’ll plan to add other workshops which could include more specific topics but all of them will fall under the ‘umbrella’ of ‘Glyn Dewis Workshops’.

URL’s (web addresses) now and in the future:

Main website: www.www.glyndewis.com
Blog: www.www.glyndewis.com
Workshops (will be): www.glyndewisworkshops.com

โ€ฆ and so it goes on.

So what are your plans for the future?
With all this talk of the future, what are you planning? Have you thought about your brand and how you’d like to expand it? If you were going to run a workshop what would you call it? Would you give it a completely different name to your main site like for example Zack Arias has with his ‘OneLight’ brand or would you form it as part of your main domain name such as David E Jackson has with www.davidejackson.com/workshops.ย  Is there a particular reason you’re going a certain route with your branding?

I’d love to ‘hear’ your thoughts on this so please share them in the comments section below? Got any hints, tips, advice you could pass on with regards branding or maybe even some ‘good news’ stories about decisions you’ve made in the past regarding this? โ€ฆ why not share them with us all?

Thanks ๐Ÿ™‚

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13 Comments

  1. David Kelly

    Glyn, building a brand is never an easy thing, especially in a competitive market, and trying to lay the foundations to get the best launchpad for your own business ventures I’m sure are not easy – I can empathise with your dilemma. It seems trivial but trying to decide on the name for ‘brand you’ isn’t easy. Whatever you come up with, I would say you really want to come up with some that you’re going to stick with, and not having to change further down to line. Some may see it as boring but IMHO putting your name down as the generic banner brand should help to establish you as an individual & the brand – the two become synonymous. It may take sometime for ‘brand you’ to be established but any subsequent sub-brands gain the kudos from the strength of ‘brand you’

    I think the key point for any business these days is gaining customer advocacy – whatever brand you’re trying to establish you want to give each customer such a great service that they want to come back to you again because of that experience. Their advocacy will help to spread & establish ‘brand you – Glyn Dewis’ rather than just ‘InSight workshops’.

    Reply
    • Glyn

      @David…Thanks so much for the comment there mate; it all makes perfect sense. Yeah although I initially liked the name ‘InSight Workshops’ I’ve had a bit of a struggle accepting that I’ll keep it. I’m really liking the idea of everything being added to my name ie Glyn Dewis Workshops, Glyn Dewis this n’ that cos for one thing as Dave T says in a later comment, searching under Glyn Dewis will bring everything connected with that name attached (especially in the title). Also, if I’m honest it keeps things nice and simple.

      whatever brand youโ€™re trying to establish you want to give each customer such a great service that they want to come back to you again because of that experience

      …couldn’t agree more with you on this one cos let’s face it, if you don’t give good service, good experience then your time is limited.

      Thanks again for a great comment David,
      I really do appreciate you taking the time.
      Best wishes, Glyn

      Reply
  2. Nick Gamma

    Glyn
    I’m in the middle of redesigning my logo & site and developing a blog. Originally I was going to have a blog called Small Strobes (I own the domain). But have since thought to simply have it within my site. It would most likely be nickgammaphotography.com/blog. I like your direction on naming. Although nickgammaphotographyblog.com would be too long. I do also own http://www.nickgamma.com it’s my design site. I’m in the midst of changing that as well (flash… Bad…) don’t know maybe I should swap them and get nickgammadesign.com. Anyway I think using your name over and over is the way to go. Keeps your name out there. I think people will remember Glyn Dewis as well as Nick Gamma. Good luck!

    Reply
    • Glyn

      Hi Nick,

      Great to hear from you mate. Yeah the dilemma of branding and what site names to use has been something bugging me for a while now, but thankfully the decision has been made ๐Ÿ™‚ I’m definitely going to be sticking with using my name and then everything else tags onto it (whatever it may be) ie Glyn Dewis Blog, Glyn Dewis Workshops etc….

      Yeah I guess nickgammaphotographyblog.com is a bit too long. nickgamma.com is perfect in my opinion so maybe nickgamma.com/blog and so on… but then the dilemma you have is that, nickgamma.com already has a purpose. Not easy huh?

      Whatever you decide, one thing is for sure….people will remember Nick Gamma!

      Cheers, Glyn

      ps> Now, about that pint ๐Ÿ™‚

      Reply
  3. DaveT

    Glyn,
    I think you are on the right road by having a number of branches under one main heading i.e. ‘www.glyndewis.com’. My rationale is that you are fortunate to have a unique name, so it’s unlikely that there will be a number of other brands out there with a similar name. The same may not be true for ‘InSight’.

    Another strength, is that having similar product names it is likely to improve SEO (Search Engine Optimisation) for your products. This is because when anyone searches for Glyn Dewis on Google it will probably pull up all your products on the one page, whereas a product such as ‘InSight’ might not get pulled up on the same page. This also means that if someone was looking at ‘photography workshops’ and came across your site listed on Google, they would also immediately see that you have other products to offer as well – increasing the advertising potential. It also shows that you are an established photographer, and perhaps reinforces the fact that you are a professional business person.

    You have already established your photography services and so your name (brand) is already in the market place, therefore having ‘sub brands’ will IMHO get known quicker than if they were under a different heading.

    Of course, there is a potential downside. By having the same brand name ‘Glyn Dewis’ for all the off shoots, any weakness in any one of the sub brands is likely to affect the others too, as it will be associated by name. But the reverse is equally true – the strength of one will be associated with all, and therefore positive outcomes from one sub brand will strengthen the position of the others ๐Ÿ™‚

    Just my two pence worth, and hope it helps.

    Dave

    Reply
    • Glyn

      Hi Dave,
      Thanks so much for the comment; really appreciate and yep sure makes sense. When you mention about SEO, it was the books VisionMongers and Inbound Marketing (both fantastic books) that got me thinking seriously about this and to be honest having read them I think my mind was made up with how I wanted to go. Using Glyn Dewis as the main brand and then everything else off it is the advice that the pages in those books give and the comments from yourself and others re-inforce that.

      I recently made the move from a blogger ‘blog’ where I had http://www.glyndewis.blogspot.com but have now as you know moved to WordPress where this http://www.glyndewisblog.com is. The advice for this move came from David DuChemin’s ‘VisionMongers’. The reason he gave is ‘why build up a following to a site that has the name of the provider amongst it, cos all you’re doing is adding to their popularity and main thing…Google rating/hit rate/popularity’ … or words to that effect anyway. Made sense to me so hence the move.

      Dave, thanks again for dropping by and for taking the time out to leave a comment. It’s this kind of interaction/advice/sharing that I so love about writing a blog. I look forward to seeing you on the 8th May ๐Ÿ™‚

      All the very best to you, Glyn

      Reply
  4. Noel

    Hey Glyn, insight…ful post as it were. I for one would keep the name so as has been discussed Glyn Dewis is synonymous (sp?)with all the services you offer, that backed up the the ‘G’ logo is a winner.

    The workshops can still be called whatever you want, but the url would be the glyndewisworkshop one and so on.

    take care,
    Noel

    Reply
  5. Noel

    Hey Glyn, insight…ful post as it were. I for one would keep the name so as has been discussed Glyn Dewis is synonymous (sp?)with all the services you offer, that backed up the the ‘G’ logo is a winner.

    The workshops can still be called whatever you want, but the url would be the glyndewisworkshop one and so on.

    take care,
    Noel

    Reply
    • Glyn

      Cheers Noel. This is exactly how I want to progress things so thanks for confirming my thoughts.
      Look forward to catching up soon,
      All the best to you,
      Glyn

      Reply
  6. Rick Wenner

    Hey Glyn,
    I can definitely relate to the dilemma/confusion/frustration of branding. It’s a pain in the ass but I think you’re on the right track by deciding to go with Glyn Dewis ____. I’d agree that people will remember your name and then associate it with all the other things that you will be doing (blog, workshop, etc). Although I really like the name “InSight Workshops” I just think it’s better to have your name associated with your workshop instead (I’m stealing that name by the way…haha).
    Rick.

    PS :: Nick & Glyn…how about that pint?! ๐Ÿ™‚

    Reply
    • Glyn

      Hey Rick, great to hear from you mate.

      Yeah the whole branding thing is definitely a ‘headache’ but so incredibly important. I’m real happy now that I know the way I’m heading but yeah I do agree with you about the name InSight Workshops; it does have a good sound to it. However, there are other things out there on google with the same name (non photog related) already using the name so probably just awell to move on.

      Take care out there Buddy,
      Speak soon,
      Glyn

      ps> Definitely up for that pint. Would be a good gathering what with you, me, Nick and Zack….how cool would that be ๐Ÿ™‚

      Reply
  7. Darren House

    Hi Glyn

    Yes totally agree with the whole Branding/Blog/Website theme.

    In fact looking at the whole package it is amazingly professional and has a huge corporate feel to it but also a friendly more personal look.

    That I would say is exceptional in terms of marketing.

    We’ll have to meet up again very soon and i owe you a beer!

    Reply
    • Glyn

      Hey Darren, thanks so much for the comment about the branding. Getting the right balance between business and friendly is obviously real important so the fact that you’ve mentioned that is real good to hear.

      Definitely up for meeting soon mate; a beer sounds good to me ๐Ÿ™‚

      Reply

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