Today I wanted to take a bit of time to talk blogs and blogging.
Blogging for me is a daily part of my what I do but it hasn’t always been that way. When I first started out I decided to get a blog from the word go but in all honesty I did it to put myself under pressure.
You see my thinking was, and still is I guess, that if I get into a habit at an early stage of posting to a blog, by default that meant I have to have something to blog about. This forced me each and every week to get out and shoot, to organise photo shoots in the studio and so on.
Today my blog I kind of feel has evolved into a mixture of being a personal diary, a way to show new images, post behind the scenes, recommendations, a way to connect, promote workshops and trainings etc…
I love blogging. To me it’s part of my working day, a habit if you like but aside from that blogging is one of the most important things I do.
Playing Devil’s Advocate
For this post though, rather than me talking about why I blog I want to throw it back at you and ask a few questions.
Now I don’t write these questions because I have the answers. We’re all different and do things differently and I’m not suggesting there’s right or wrong answers; I simply ask them with the intention of just making you think…
1) How often do you blog?
So what do you think is a good posting schedule? Me…I think it should be at least once a week.
I see some blogs that aren’t updated from one week to the next. But then all of a sudden it’s like the author gives themselves a kick up the rear and then posts every day for about a week; but then soon enough it fades out to nothing.
Hey it’s your blog right so you can post as much or as little as you like but what I’m getting at here is those blogs from folks who are in business or looking to get their name out there. It’s only my opinion but I tend to put myself in the position of a potential client and wonder what they think when they don’t see updates from one week to the next. Is this photographer busy? Are they actually doing anything?
Back in my Bodybuilding days I was always told that it’s consistency not perfection that is key. If you have a blog and you’re in business or you’re just trying to get your name out there then be consistent. Commit to posting once a week but make it the same day each week. If you do that often enough you’ll soon develop a following but here’s the thing…those followers will expect to see a post on that same day each week and if you miss it then they’ll forgive you (for want of a better word) once but then if it keeps happening they’ll disappear without a trace.
If you’re going to blog twice a week, then make things easier for yourself. Go for Monday and Friday. Why? Well it gives you all weekend to come up with Monday’s post and all week to come up with Friday’s post.
2) Why do you have a blog?
Do you have a blog because you love writing and sharing or do you have a blog because, well..everyone else seems to have one?
I’d argue that if you’re not posting to your blog on a regular basis then why have one? Again…I’m talking to those folks who are in business and looking to get their name out there rather than those folks who write one for themselves and their family, friends.
3) What are you blogging?
Again it’s your blog and you can post as much or as little as you want as well as posting whatever you want but I still think you have to have some consistency and relevancy (is that even a word?)
Blogs are a very personal thing and like I mentioned before I tend to use mine mainly as a diary so I’ll post all kinds of things from new pictures, behind the scenes, tutorials, what’s going on, promote workshops and trainings…generally all that’s relevant to me and and what I do BUT I also will post personal stuff that has no relevance to Photography or Photoshop at all.
This is just something I’ve been thinking about for some time now and something that’s pretty close to my heart.
There’s no right or wrong answers; there’s no right or wrong way to do things…it’s what works best for you. BUT, and this is the last thing I’ll say on the matter, if you’re in Business and looking to get your name out there, just be aware that going weeks and weeks without posting could be causing you more harm than not having a blog at all.
Have a good one and I’ll catch you back here tomorrow.