Keeping it brief today just to say…
If you’re a Photographer, regardless of whether you do it as a hobby or business then definitely watch this video by Zack Arias, recorded exclusively for Scott Kelby’s blog and which appeared online yesterday.
Powerful, thought provoking and honest!
Once you’ve watched the video, check out this link to read the accompanying text too [Link]
It was spending time with Zack early on when I’d just started out that completely turned my business around. Whilst out in Atlanta, at around 1.30am Zack gave me a portfolio review and the best piece of advice I’ve ever been given i.e. to trim down my portfolio. What I mean by that is that at the time I was photographing anything and everything and so had portfolios on my site for all kinds of categories: Portraits, Food, Weddings, Commercial and so it went on…
Anyway, long story short, back then having been given the advice I acted upon it and that same year landed a contract with a large commercial client that I’d previously missed out because “they didn’t know what I was”. They were looking for a Photographer who specialised in Portraits whereas at the time I was basically spinning too many plates…if you know what I mean.
Less is definitely more!
Catch you tomorrow,