I’ve always had a bit of a love/hate relationship with business cards. Now I know they’re an essential part of being in business and making contacts and networking but when it comes to carrying them I always find that the ones I keep in my wallet invariably get miss-shapen and very quickly start looking dishevelled and I’m certainly not into carrying a purpose made holder/wallet in my pocket.
Plus when it comes to cards I very quickly get bored of the design, get picky about which ones to hand out and so quite a few get thrown away. So, this is why I was particularly interested in what world famous Wedding Photographer David Ziser [Link] does with his iPad.
You see what David will do is backup photos during the day to his ipad that he shoots at a wedding, and then during a break (rare as a wedding photog’ I understand) he will then show a couple of images to, for example, the bride and groom. Naturally they get a fantastic reaction followed by a “Wow my friend X would love to speak to you about….’ so rather than give a business card David will get their email address and send one of the pictures to them along with his contact details; instant impact…Genius!!!
So the ole grey matter got to work and came up with an idea that could possibly cure my Business Card Woes and this is what I’m going to be trying and testing over the next few weeks…
One thing I always have with me is my iPhone…infact some would say it’s my extra limb, so why not create a business card that I can email or MMS directly to someone I would have normally handed a card to? This way I’m not carrying anything extra, I never run out of cards, they always look their best and they’re not only getting my details and a sample photo, but I have their details too so I can make a follow up call/email about a week later.
Obviously this isnt going to 100% replace the ‘hard copies’ that I would have normally used because there’ll always be times when one of those is more appropriate but for general day to day use this definitely appeals to me…plus it plays to my geek side 🙂
Like I said, I get bored very quickly and consequently I’ve lost count how many times I’ve had cards designed or have designed myself only to find that a few short weeks later I’ve gone off them and am reluctant to hand them out. Sure this is probably a complete waste of time and energy but hey that’s just me, however this new eBusiness Card approach, for want of a better phrase, changes things completely as I can alter the design with a few clicks and send cards containing a relevant photo to the appropriate prospective client and at no extra cost for re prints etc…
Making up unlimited designs and being able to swap out images is extremely quick and easy when using ‘Smart Objects’ in Photoshop….
The eBusiness Cards themselves measure 960px x 640px which is the exact dimensions of the iPhone screen but as a bonus these dimensions will show up nice and big when viewed on a computer screen.
Anyway, I’d love to hear your thoughts on this new approach so feel free to make use of the comments section below. Indeed you may already be doing something similar; if so how are you finding it…could this be the way to do things in the future or do you not think this is a good idea? … feel free to comment anyway.
In the meantime,
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