Sony announces the Sony A7 SIII

Written by: Glyn Dewis

Published: August 4, 2020

Category: Kit

Well the cat is well and truly out of the bag and the new Sony A7 SIII is well and truly on its way…

Just a few days ago now Sony announced this long awaited camera that first and foremost is a beast of a camera for videographers / film makers boasting truly impressive specs.

There’s way too much to list here so rather than do that I’ve included a couple of videos below; one being the official Sony promo video and the other a link to a video on Facebook by my friend from Sony UK, Mark Baber and a webinar that he did recently for Park Cameras…

Here too is the link to the webinar with Mark Baber (Sony UK) : LINK

With a lot more video work being planned this camera is 100% on my wish list so will hopefully be looking to add it to the kit in the near future in addition to the Sony A7RIV as I’m still using the Sony A7RII.

Let me just add that this isn’t an upgrade for the sake of doing an upgrade and wanting the latest and greatest from the lineup but rather upgrading to a piece of kit that does what I need it to do and is fit for purpose.

One thing in particular is the advances in focusing and the addition of eye tracking in the A7RIV which is perfect for the way I take portraits and never going behind the camera and maintaining eye contact with the subject.

Of course there’s the image quality and resolution enhancements too which is always a bonus but I’ll definitely be doing a series of videos once I have ‘hands on’ to demonstrate what I mean.


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