Today I thought I’d pass on some tips that seem to be helping me with how I use Facebook.
Whilst at Photoshop World I was on a panel discussing Social Media for Photographers. Lots of great information was shared and we could have gone on much longer than the 1 hour time slot as you can imagine with such a subject.
So following on today I thought I’d share a few tips that I talked about with regards to Facebook…
Social Media for Photographers Panel at Photoshop World Las Vegas
Rc Concepcion, Tamara Lackey, Mike Wiacek (Google), Yours Truly, Brian Matiash (Google)
I’m certainly no expert on how to use Facebook and there are certainly people with way more Followers / Likes than me but that being said over the past few months I’m seeing a consistent, steady growth in numbers and feedback.
- This is mainly for Business / Fan Pages (although I’m not keen on the word ‘fan’)
- I’ve NEVER purchased Likes
- This is Social Media so we’re taking it for granted that your posted are Social and not ALL business related
Ok so here goes:
1) Pin to Top
Facebook has a ruling that no more than 20% of your banner at the top of your page should contain text.
Now if you’re wanting to use your banner to advertise who you are and what you do that 20% rule could be a little challenging, however there is a workaround…
If you click on the icon in the upper right of each post you have a drop down menu and one of the choices in there is Pin to Top. Choose that option and from then on your post of choice will ALWAYS be at the top of your page no matter what you post afterwards. To remove it from the top simply go back to the menu and choose Remove Pin to Top
2) Reposition Photo
Ever notice when you post a picture onto your page how Facebook seems to choose the worst possible positioning / preview?
Well you can change that by going to the menu that appears with each post and choosing Reposition Photo.
Once clicked just move your cursor on top of the image then click and drag around to reposition.
3) Use a Business Page for Business and a Personal Page for Personal
In an ideal world you could choose what kind of page you want to use rather than having to manage both a Personal and Business.
At the moment you can’t have a Business Page without a Personal Page so one way that I have encouraged folks over (because I don’t use my personal page) is to say so in the banner itself.
Sure you can use the option to ‘Invite’ friends over but mentioning it in the banner I think is a good way to remind folks and also show new followers where they’ll find you.
4) Post Pictures with Links
When you post a link to something i.e. a new blog post Facebook will add an accompanying thumbnail however instead try posting a larger picture from your blog post with the link.
My own experience is that this seems to encourage more interaction; sSpeaking for myself, if I see a larger image with text attached I tend to read it closer as opposed to seeing a thumbnail.
5) Read More…
Ideally when we post links to content on other site such as when we have a new blog post we’re sharing, we want to encourage people to head on over to check it out.
Just a thought but try adding a few lines of your new blog into your Facebook post and then adding the Read More… followed by the link.
My own experience when having a Geek Out Moment and checking out Google Analytics is that by combining this with a picture has created more traffic to my blog from Facebook.
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Of course there are many, many tips that could be passed out but these are just 5 that I thought of whilst on the panel at Photoshop World.
Now I know there have been some concerns lately about what Facebook could do with your images i.e. own them etc but I don’t want to go into that in this post. However just to add that if it’s something your very concerned about BUT don’t want to stop adding pictures then consider:
- Uploading much smaller images
- Adding Watermarks
- Or maybe a great suggestion RC came up with was to simply add a Behind the Scenes picture of the shoot as a tempter so people will check it out elsewhere e.g. your website, your 500px etc…
Ok that’s all from me for today so I hope this is useful.
As always if you have any questions / comments then please feel free to post them in the section below or email me directly to firstname.lastname@example.org PLUS if you have any futher tips then feel free to share them in the comments so everyone can benefit.
Have a great Tuesday and I’ll catch you back here tomorrow.