I am in no doubt whatosever that had I not heard of Atlanta based Photographer Zack Arias, I wouldn’t be doing what I am today. Plain and SImple!
Long story short, it was when a friend of mine named Dave Cross who was one of the original Photoshop Guys at the N.A.P.P. (National Association of Photoshop Professionals) did a video review of a Video Tutorial Package called OneLight by Zack, that everthing changed. Having purchased the video training package, photography made sense. Lighting made sense. I started to really understand the process and haven’t looked back since.
Sure the video content was bang on but it was so much more. Zack’s no-nonsense approach of cutting out all the confusing long-winded jargon and getting straight to the point worked and the more people I recommended it to, the more I was hearing the same.
Fast forward a few years and I’m proud to say that I’m friends with Zack. Sure we don’t see each other a lot (far from it) but on the occasions we do happen to be at the same place, it’s always good to catch up. He’s way up there as one of my Photography Heroes both for the craft and for his honesty.
In a time when social media, or as my best mate Dave Clayton calls it “Social Needier”, paints a rose tinted picture of the world and the lives of those who feel the need to tell you about every waking moment, it can be very easy to have doubt; doubt as to whether you’re any good, doubt as to whether you’re ever going to ‘make it’, doubt as to whether you should even be a Photographer.
I could go on but I won’t. I’ll just ask that you take a few minutes out of your day to watch this recent video of Zack’s … Burn Out.
Zack says it as it is. Speak the truth.