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LIGHTROOM PRESETS and PROFILES: What is the difference???

One of the most common questions I get asked about Lightroom is what the difference is between presets and profiles. In June 2022 Adobe released more updates to Lightroom and Camera Raw, including the long overdue arrival of an Amount slider for presets, so it felt like the right time to explain it. Here I go through what each one does and how they differ, so you know which to reach for when you're editing your photographs.