Adobe Now Owns Topaz: Is This GOOD News or BAD?

On the 23rd of September 2026, Adobe completed its purchase of Topaz Labs. If you use Photoshop, Lightroom or any of the standalone Topaz applications, the obvious question is: what does that mean for us?

Will we get better tools? Will more of the technology be included in what we already pay? And what happens if you prefer using Topaz on its own?

There are some answers, but there’s still plenty we don’t know. In the video above, I share my thoughts on the acquisition, where I can see some real benefits, and what I’d personally like Adobe to do next.

What Has Adobe Confirmed?

Adobe announced the proposed acquisition in June. The September announcement confirms that the deal has now gone through.

Adobe says the Topaz brand will remain, and its applications and models will continue to be available as standalone products. If you use Topaz separately, perhaps alongside a different editor, that’s encouraging.

It’s also worth clearing up the subscription question. Topaz introduced its newer subscription offering in September 2025, before this acquisition. Whatever your feelings about subscriptions, that change wasn’t introduced by Adobe buying the company.

Has My Opinion Changed?

Earlier this year, I made a video about the Topaz integration in Lightroom, and I was frustrated.

At the time, it felt as though Adobe could be taking the easier route by bringing in somebody else’s technology. Given Adobe’s experience and resources, I wanted to see what it could develop itself. I still would.

But I can also see the reasoning behind this purchase. Topaz has specialist knowledge and people who have spent years working on image and video enhancement. Bringing that experience into Adobe could be a sensible way to improve the tools we use.

That’s something I probably could have given more weight in my earlier video.

There is, however, one point I still stand by: when I’m working in Photoshop or Lightroom, I want the tools to feel like they belong there. I want them to work together, follow a consistent approach and give me enough control to get the result I’m after.

Changing who owns the technology doesn’t automatically achieve that. It takes development.

Where Could This Benefit Photographers?

The most obvious opportunity is a better editing experience.

Say you’ve cropped a photograph quite heavily and want to make a print. Having a suitable enlargement tool available inside the application you’re already using could be really useful—especially if you can judge the result properly and adjust the processing without a complicated round trip between applications.

That’s the kind of integration I’d welcome.

Adobe doesn’t have to invent every piece of technology from scratch for it to be valuable. What matters is whether bringing these teams together produces something better when we sit down to work on a photograph.

There’s also the possibility of more processing happening on our own computers. Adobe has highlighted Topaz’s NeuroStream technology, which helps demanding AI models run locally.

Depending on how Adobe uses it, that could reduce the need to upload files for processing. But it isn’t a promise that every feature will work offline, or that every computer will suddenly process everything quickly. We’ll have to see how it develops.

Give Us More Control

For me, one of the most useful places to start would be the controls.

The integrated Topaz tools haven’t offered the same experience as the standalone software. The controls have been limited, with what’s available differing between applications and models.

Having the technology available is useful, but I also want some say in the result.

We’ve all had that moment when an adjustment gets close, but isn’t quite right. Perhaps the effect is a little too strong, or some of the detail doesn’t look as natural as we’d like. That’s where being able to refine the processing makes a difference.

It doesn’t have to mean putting every possible slider on screen. A simple option is useful when it gives you what you need. When it doesn’t, I’d like the option to go further.

Adobe hasn’t announced that the acquisition will bring the extra controls I’m asking for. It’s something I’d like to see.

How Does It Fit Into the Lightroom Workflow?

In Lightroom, Generative Upscale creates a separate DNG file, leaving your original photograph intact. Adobe recommends applying it at the end of your editing workflow.

Understanding that you’re creating a new file matters when deciding how to fit the tool into your editing process. Over time, I’d like that process to become as flexible and clear as possible.

There’s also an important distinction between Lightroom and Lightroom Classic. A feature being available in one doesn’t automatically mean it’s available in the other.

At the time of writing, Adobe’s published FAQ says there are no plans to bring this particular Gigapixel integration to Lightroom Classic. That refers to the built-in integration; it doesn’t mean you can’t use the separate Topaz application with Classic.

What About Generative Credits?

This is where the practical questions become particularly important.

At the time of writing, Adobe’s published charges for the integrated tools are:

ToolFinished output sizeCredits per generationTopaz Gigapixel in Photoshop or LightroomUp to 25 megapixels10Topaz Gigapixel in Photoshop or LightroomAbove 25, up to 56 megapixels20Topaz Bloom in Photoshop1–9 megapixels35

These are Adobe generative credits for the integrated features. You can check the current rates in Adobe’s credit table.

If you have several thousand credits each month and use these tools occasionally, that might be perfectly manageable.

But imagine you have 200 credits remaining. At 20 credits a go, that gives you ten generations, assuming you don’t spend any elsewhere.

That’s ten attempts, rather than necessarily ten finished photographs you’re happy with. Generate another version and you use more of your allowance.

The 200-credit figure is just an example. Your allowance and access depend on your plan, so check your own account.

For me, this connects directly with the question of control. When each new generation uses part of your allowance, being able to get a result you’re happy with becomes particularly important.

Could Ownership Mean Better Value?

When one software company uses another company’s technology, there’s usually a commercial agreement behind it. That might involve licensing fees or usage charges.

We don’t know the details of Adobe’s previous agreement with Topaz, so I can’t say how much of the credit charge reflected that arrangement.

But now Adobe owns Topaz, it’s reasonable to ask whether that changes the calculation. Could fewer credits be required each time? Could more usage be included in our existing plans?

There are still costs involved in developing and running the technology. Ownership doesn’t make those disappear.

The acquisition announcement doesn’t promise lower credit charges, either. Better value is something I’d like Adobe to address, rather than something we’ve been told to expect.

Clear pricing, a practical allowance and more control over the result would make this integration more useful.

What I’d Like to See Next

I can see why Adobe has bought Topaz, and I can see opportunities for photographers to benefit.

Closer development between the teams could improve the tools. Local processing is interesting. Better integration could make editing easier. And continuing to offer standalone Topaz products preserves a choice that matters to plenty of photographers.

For me, the test will be what Adobe does next.

I want to see useful improvements, more flexibility and tools that feel like a complete part of Photoshop and Lightroom. If Adobe’s resources and Topaz’s expertise produce that, I’ll be very happy to give them credit.

What do you think? Would you like more of the standalone Topaz controls inside Photoshop and Lightroom, or does the simpler approach already give you what you need? And if you use Topaz separately, what would you most like Adobe to preserve or improve?

Let me know in the comments.

Details reflect the published information checked on 24 September 2026. Features, credit charges and plan allowances may change.